What is Link Exchange?
Exchanging links between several websites is called Link Exchange. Link can be there in any format. It can be a text link, HTML link with anchor text OR a banner link.
Why Link Exchange?
Main use of Link exchange is to increase the Search Engine Rankings. It is one of the method of Link Building.
How to do Link Exchange?
There are many ways to exchange the links between various websites but mainly 3 forms are very popular.
* One way Link Exchange
Generate a link from a website without giving a link in return from your website is called One way Link Exchange. From the Search Engine point of view, it’s the best Link Exchange option.
* Reciprocal Link Exchange
Exchanging links between 2 websites is called Reciprocal Link Exchange. You get a link from a website and give that website a link in return from you website in this method. This is not preferred method. Google hates Reciprocal Link Exchanges so try to avoid this method.
* Three way Link Exchange
Three way Link Exchange is basically a Reciprocal Link Exchange but it get implemented in different manner. Search Engine gives the very less importance to Reciprocal Link Exchange so main AIM of Three way Link Exchange is to fool Search Engines. There will be three websites in picture that exchanging links to each other but no Reciprocal manner. Website A will give link to Website B, Website B will give link to Website C and Website C will give link to Website A. So in this way, each website will get one backlink without doing Reciprocal Link Exchange.
Tags: How to do Link Exchange?, Link Exchange, One way link exchange, reciprocal link exchange, three way link exchange, What is Link Exchange?
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